As a wedding cake maker the single most important business decision I made was to improve my vendor to vendor relationships. Networking is such a simple concept that people overlook the importance of establishing a network of business friends. We are always looking for that "complicated marketing strategy"; convincing ourselves that if something seems complex and difficult-or expensive- it must be the route to success. The real route to success is getting the basics down. Simple strategies, executed well, will trump complicated marketing ideas every time. Connecting with others and establishing mutually beneficial business arrangements is one of the best and easiest ways to grow your business.